Probably the best of booth words...    
 
Image with site www.historicalkits.co.uk Steve Nicol 16.12.1992
H 1.0 A 1.0 H G 1.2 A G 1.0
T G 1.0 F G 1.0



  CARLSBERG will become the official sponsor of Liverpool FC at the beginning of next season after completing a deal worth more than Ј 1 million a year for the next four years.

  The special announcement was made by the club chairman, David Moores, at Anfield earlier this month, Mr Moores said: "Carlsberg is an international blue-chip company and an established supporter of football.

  “We believe that this is one of the biggest single brand sponsorships ever signed by a British club and we are pleased that Carlsberg have chosen Liverpool to be their flagship.

  “They already have a record as innovative sponsors and their experience with the European Championships and the World Cup shows a sympathetic approach to the game.”

  Carlsberg's managing director, Ebbe Dinesen, responded: "We are very proud and pleased to have completed this deal with Liverpool. They are a club which for many years has been dedicated to producing the finest football and we think we share the same business philosophy.



  CELEBRATING . . . Liverpool's new sponsor ship are David Moores, David Barrows, Graeme Souness, Rob Jones and Carlsberg's managing director Ebbe Dinesen.

  
  “It makes perfect sense the probably the best team should be sponsored by probably the best lager. They are one of the UK clubs with a truly international following and this is a perfect fit for Carlsberg as a brand which is available in more than 120 countries.”

  Mr Dinesen referred to the club’s massive following when he concluded: “The loyalty of their fans around the world and the club's own support and involvement in their local community are important to us.

  "We intend to work actively with the club in support of the sport and the local community.”

  Next season's new sponsor has a long-standing commitment to sports and particularly to football. Carlsberg sponsored the Danish national side for several years and the European Championship Final in 1988. They will do so again in Sweden this year.

  Carlsberg were also an official sponsor of the 1990 World Cup and have a comprehensive perimeter advertising campaign in England which gives them a strong presence at First Division games throughout the season.

  Their sponsorship will start at the beginning of July on the completion of Candy’s current sponsorship contract.

  Apart from the substitution of Carlsberg's logo for Candy’s and the addition of the club's centen¬ary badge, the shirt design remains unchanged.

  The Liverpool link-up will run alongside Carlsberg's other contracted sponsorships, which include support of the British Olympic Appeal, National Basketball League, the European Masters water skiing and Northampton Rugby Club.

  It comes at an exciting time for Liverpool, currently involved in an active investment programme. This year will bring a series of improvements to spectator facilities... the reconstructed Kemlyn Road Stand will open, to be followed in 1993 by the conversion of the Kop into an all-seater stand.

  In addition, Liverpool are committed to their Caring In The Community programme and some of the sponsorship funds will be allocated to community projects.

  Candy and Liverpool have enjoyed a highly successful four years together and their shirts will be worn until July. The Carlsberg shirts will not be available until then.

  Candy's managing director, Alberto Bertali, feels that his company have achieved all the objectives they hoped for from their connection with the club. They will continue to have a considerable interest in other ways with Liverpool.

 

  He believes Candy will benefit from the afterglow of an extremely warm and friendly relationsh»p enjoyed at all levels of the club ond wishes the new sponsor success in the future.

  © Copyright of official matchday programme Liverpool FC.

 

Review kits in season 1992-1993

 
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