Liverpool F,C, kits 1982 - 1985    

1 image (1982-85) 2 image (1982-84)
3 image (1983-84) 4 image (1983-85)


    1982-85 Home Players Shirt

  Manufacturer: Umbro

  Years worn: 1982-85

  "Crown Paints" - logo on Liverpool FC shirts

  The changing face of the Crown Paints logo on the 1982-1985 Home Shirts

  The shirts seen in the 4 images below are all the same type of home shirt worn from the summer of 1982 until the summer of 1985, In all for 3 seasons during all competitions, The strip was made by Umbro, It was Liverpool's standard red home strip but for the first time it featured a white pinstripe running through the front of the shirt, This was not carried onto the backs of the shirts.

  The players issued shirts had fully embroidered Umbro badge as well as Liver-Bird crest which was embroidered in yellow.

  During the summer of 1982 and ready for the new season Liverpool's sponsors had changed from Hitachi which it had been for the previous 3 seasons to the paint manufacturer Crown Paints, However although for the following 3 season the shirt stayed the same as you can see from the images below the way in which Crown Paints displayed their logo on the front of the shirts changed considerably.

  The shirt shown in image 1 is the standard home shirt with no sponsor's logo at all, This shirt was worn when in certain televised and European games from the first season of 1982-1983 including the Milk Cup, FA Cup etc, However it was used throughout the shirts 3 year life when for the reasons stated above as well as different countries laws on advertising by sportsmen did not allow them to wear a sponsored shirt.

  The shirt shown in image 2 is the first Crown Paints sponsored shirt to be worn by Liverpool, The logo was a white transfer type material that was put straight onto the front of the shirts, This shirt was worn for the whole of the 1982-1983 season, It was also worn for the start of the 83/84 season up to around Christmas.

  During the 1983/84 season the FA somewhat relented to club pressure when it was decided that clubs could display sponsors logos on the front of their shirts in certain televised games as well as English competitions, However the size of the sponsors logo could not be more than 7cm in height, This presented a problem to Liverpool whose sponsors logo seen in image 2 was around 10cm, To overcome this obstacle Liverpool decided to order a new stock of shirts from Umbro with a new smaller Crown Paints logo, This is seen in image 3 and as can be seen is quite a bit smaller than the original logo.

  This was then worn during some of the early part of the 83/84 season, When it was then decided by Crown Paints and Liverpool that the logo on the front of the shirts was so small it just could not be seen on TV or by the fans, And the words could not be read by anyone watching, Crown Paints were worried they were not getting the best from the deal, To overcome this new obstacle the only choice left open to Liverpool and Crown Paints was to redesign their logo once more, One way around this was to write 'Crown Paints' across one line of the shirt instead of two, Thus the letters could be a lot taller and the company name could then be read much easier by anyone at home watching TV.

  However as Liverpool had just taken delivery quite recently of a whole new stock of shirts with the small logo seen in image 3 there was not the funds to order and produce a complete new stock of shirts once more that season, To get around this the logo was printed onto a thin piece of similar red cloth, This was then stitched onto the front of the plain type of shirt seen in image 1, The end result was the classic one line Crown Paints shirt seen here in image 4. It was first seen in the winter of 1983 and was used up until the shirt was changed in the summer of 85.

  This type of cost cutting was seen often in the early 80s when there just wasn't then same amount of money in Football as there is today, Rather than ordering a whole new batch of shirts to be produced it was felt that it was more cost effective to use the stock of plain shirts that the club already owned and then add this strip across the front of them, Hence the one line Crown Paints shirt was born.

  From images of this shirt that can be seen on closer inspection elsewhere on this site you can see that the way in which the shirt sponsors logo was attached to the shirts was quite crude and would certainly not get passed today.

  This first image shows Mark Lawrenson scoring Liverpool's third goal against West Brom on 16th November 1985, Note the double line sponsors logo.

  The text is taken with nonexistent already site Kopcollector.

  © Copyright of Site Kopcollector

  The Ever changing face of the 'CROWN PAINTS' sponsors logo in the 1985-86 season

  Show images of Liverpool FC players wearing the kits in season 1982-83

  Show images of Liverpool FC players wearing the kits in season 1983-84

  Show images of Liverpool FC players wearing the kits in season 1984-85
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