|1 image (1982-85)
||2 image (1982-84)
|3 image (1983-84)
||4 image (1983-85)
Home Players Shirt
Years worn: 1982-85
"Crown Paints" - logo on Liverpool FC
The changing face of the Crown Paints logo on the
1982-1985 Home Shirts
The shirts seen in the 4 images below are all the same type of home shirt worn from
the summer of 1982 until the summer of 1985, In all for 3 seasons during all competitions,
The strip was made by Umbro, It was Liverpool's standard red home strip but for the first
time it featured a white pinstripe running through the front of the shirt, This was not
carried onto the backs of the shirts.
The players issued shirts had fully embroidered Umbro badge as well as Liver-Bird
crest which was embroidered in yellow.
During the summer of 1982 and ready for the new season Liverpool's sponsors had
changed from Hitachi which it had been for the previous 3 seasons to the paint
manufacturer Crown Paints, However although for the following 3 season the shirt stayed
the same as you can see from the images below the way in which Crown Paints displayed
their logo on the front of the shirts changed considerably.
The shirt shown in image 1 is the standard home shirt with no sponsor's logo at
all, This shirt was worn when in certain televised and European games from the first
season of 1982-1983 including the Milk Cup, FA Cup etc, However it was used throughout the
shirts 3 year life when for the reasons stated above as well as different countries laws
on advertising by sportsmen did not allow them to wear a sponsored shirt.
The shirt shown in image 2 is the first Crown Paints sponsored shirt to be worn by
Liverpool, The logo was a white transfer type material that was put straight onto the
front of the shirts, This shirt was worn for the whole of the 1982-1983 season, It was
also worn for the start of the 83/84 season up to around Christmas.
During the 1983/84 season the FA somewhat relented to club pressure when it was
decided that clubs could display sponsors logos on the front of their shirts in certain
televised games as well as English competitions, However the size of the sponsors logo
could not be more than 7cm in height, This presented a problem to Liverpool whose sponsors
logo seen in image 2 was around 10cm, To overcome this obstacle Liverpool decided to order
a new stock of shirts from Umbro with a new smaller Crown Paints logo, This is seen in
image 3 and as can be seen is quite a bit smaller than the original logo.
This was then worn during some of the early part of the 83/84 season, When it was
then decided by Crown Paints and Liverpool that the logo on the front of the shirts was so
small it just could not be seen on TV or by the fans, And the words could not be read by
anyone watching, Crown Paints were worried they were not getting the best from the deal,
To overcome this new obstacle the only choice left open to Liverpool and Crown Paints was
to redesign their logo once more, One way around this was to write 'Crown Paints' across
one line of the shirt instead of two, Thus the letters could be a lot taller and the
company name could then be read much easier by anyone at home watching TV.
However as Liverpool had just taken delivery quite recently of a whole new stock of
shirts with the small logo seen in image 3 there was not the funds to order and produce a
complete new stock of shirts once more that season, To get around this the logo was
printed onto a thin piece of similar red cloth, This was then stitched onto the front of
the plain type of shirt seen in image 1, The end result was the classic one line Crown
Paints shirt seen here in image 4. It was first seen in the winter of 1983 and was used up
until the shirt was changed in the summer of 85.
This type of cost cutting was seen often in the early 80s when there just wasn't
then same amount of money in Football as there is today, Rather than ordering a whole new
batch of shirts to be produced it was felt that it was more cost effective to use the
stock of plain shirts that the club already owned and then add this strip across the front
of them, Hence the one line Crown Paints shirt was born.
From images of this shirt that can be seen on closer inspection elsewhere on this
site you can see that the way in which the shirt sponsors logo was attached to the shirts
was quite crude and would certainly not get passed today.
This first image shows Mark Lawrenson scoring Liverpool's third goal against West
Brom on 16th November 1985, Note the double line sponsors logo.
The text is taken with nonexistent already site Kopcollector.
© Copyright of Site Kopcollector
changing face of the 'CROWN PAINTS' sponsors logo in the 1985-86 season
images of Liverpool FC players wearing the kits in season 1982-83
images of Liverpool FC players wearing the kits in season 1983-84
images of Liverpool FC players wearing the kits in season 1984-85